I wake up with a start and look out the window, and the sky’s ablaze with the red of fresh dawn over the dunes at the end of the bay. The water is like a mirror, and I blink my eyes a few times to register where I am and what is happening. Heavy dreams and not enough sleep. Its 5:45 am, and I know that the water won’t stay this calm all day. Summer trades are expected to blow up mid-morning. I spent yesterday afternoon checking a few spots to see if the swell reported on the net was…


I was chatting with a mate yesterday about the power of intention. Not the woo woo stuff of ‘The Secret’ (actually I must admit I have never read the secret, perhaps it is not woo-woo, but you know what I mean) but the reality of things tending to manifest if you set your mind to them.

I started 2020 with a single goal of ‘FOCUS’. In hindsight, I think that goal was somewhat unfocused. The gist of it was to clarify intentions and try and cut out the things in my life that aren’t critical to my larger goals. But…


2018 was a chaotic, blurry, exhilarating, depressing, fast-paced roller coaster of a year. As was 2017 and 16 before it. Just the way I like it. As the Digital Noir office wound down and the summer heat kicked in I found myself really looking forward to the 2-week break to ‘unwind’. Unwind… an interesting turn of phrase. The last Friday of the year we shared some drinks with the team and then kicked on for more drinks with some good mates followed by a weekend of food & wine and more drinks with old friends. Christmas was with close family…


Looking back at age 19, when I was ‘surfing the webʼ for free texts on meditation, I could have never imagined the extent to which it has become accepted into popular western culture. I remember sitting on my mattress with my eyes closed reciting my new mantra, worried someone would come in and see the strange boy doing weird things. I had been reading Jack Kerouac and Ginsberg and delving into the west coast of the 60ʼs. Leary, Watts, HST, Keasey and Zen and the art of motorcycle maintenance. It felt like as a collective they had hit a nerve…


In Jim Antonopoulos’s weekly journal this week he stressed the importance of asking questions, that questions are powerful. He is not wrong. He supplied a list of questions, mostly simple but powerful in their depth. Jim often talks about the lack of self-awareness in the creative industry. Forcing yourself to answer questions like this is a great way to turn the lens back on yourself.

I sat down on a sunny Saturday morning and tried to answer them as best I can. It was a very rewarding exercise. I highly recommend it and would love to hear your answers!

What…


It has been a rough couple of months at work. Lots of ups and downs and what feels like a tremendous weight on my shoulders. Sure, sure… The usual rollercoaster that is small business. However, it has been intense lately and I have felt at the end of my tether a couple of times. During times of stress and upheaval, I let my personal health go to shit. Too much fast food, empty calories and the release valve of wine and more food at the end of a long day. …


The concept of cementing your business’s why is widely popular and a real buzz word at the moment. I’m a huge fan of Simon Sinek and I believe, from a business perspective, knowing your why is extremely important as an essential premise in terms of your key messaging and marketing. But what about us small business owners? Do we need to be in business for a purpose? Should we have some underlying, deep, driving factor behind why we got into business?

I was sitting down with a colleague who also runs a small business and chatting about our work lives…


My wife and I are both in our mid-thirties, yet like most of our generation we still mentally feel like we are in our early 20’s. We often act like it too. I think it is amplified by the fact that we do not have children (a life change that often forces maturity on even the most stubborn Peter Pan). A symptom of this mind state is a reluctance to accept the more mundane roles and responsibilities of the Modern Adult Human, which includes tasks such as

  • Washing the dishes after dinner
  • Cleaning the house
  • Going to the dentist
  • Keeping…


I walk down Leigh Street every morning on the way to work. Almost everyday I peer into the window display at Leigh Street Luggage. The display has that old world charm. The type of window displays people used to travel to see, in places like Oxford Street and Madison Avenue. I am a sucker for nice things. I always have been. I didn’t want some crappy Aussie cricket cap when I was 7, I wanted an official Phoenix Suns NBA Starter, direct from the states (yeah Ok, the Suns, but common Charles Barkley!) Bellroy wallets first caught my attention on…


LinkedIn has always been one of those social networks that, as a business owner, I feel like I should have a presence on, but never really put much care into it. Until recently that is.

To be fair, when Microsoft purchased the product, I thought it would die a slow and painful death at the hands of strange UI/UX and blatant monetisation (have you seen the re-design of Skype??).

Contrary to my judgment however, LinkedIn has blossomed. The new layout and feed is the perfect medium for sharing and discussing topics more central to my main passion (running a small…

Sam Davies

Brief excerpts from the frontlines by an accidental businessman. Owner www.digitalnoir.com.au

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